Latihan Metodologi Riset 2012-2013

Berikut ini adalah abstrak dari sebuah karya ilmiah :

ASPEK ASSURANCE TERHADAP KEPUASAN PELANGGAN  DAN MINAT MENGINAP KEMBALI PADA HOTEL BALI BECIK RESORT

IDA BAGUS GEDE KAWI WIDNYA MANUABA

PEMERHATI  PERHOTELAN DAN PARIWISATA

ABSTRACT

The Hotel is business accommodation managed commercially by providing services to customers/guests for their satisfaction, thus expected to be created repeat business. An effort to keep this going concern hotels even win the competition is to provide a good quality service through aspects of assurance.  This research aims to (i) acknowledge the influence aspects of assurance of customer satisfaction. (ii) acknowledge the influence of aspect of assurance to the customer's interest to stay back and (iii) acknowledge the  influence  of  customer  satisfaction   to  the  customer's  interests  to  stay  back  .  The questionaire that is given to the customers is 200, but there is only 159 questionaries and fullfiled requirement for analysis. The hypothesis was tested by using a statistical technique of  structural  equation   model           with  AMOS  8  and  SPSS  11.5.  Models  has  meet  the requirements of SEM (Structural Equation Modelling), with χ2 value of chi square (353,135), the probability of significance (0,087), RMSEA (0.016), CMIN / DF (1.007), TLI (0.987), CFI (0.998), RMR (0.075) and GFI (0.905). The test results showed that: (i) assurance aspect has positive and significant impact on customer satisfaction (regression  coefficient 0,4423 and 0.0297 in probability ), (ii) assurance aspect has positive and significant impact on interest to live  again  (regression   coefficient  0.384  on  the  probability  of  0.0289),  (iii)  customer satisfaction  has  positive  and  significant  impact  on  interest  to  keep  coming  back          again (regression coefficient of 0.2099 at 0.0495 probability). Suggestions that is given for management are : (i)keep maintain marketing strategy,(ii)more attention in assurance aspect to develop  service quality construct  such as : the english  skill of hotel employees,f aithful hotel staff ,   the convenience of customers feel services of hotel staffs , the increase of the officers ; and service and the cook ( chef ) capable of preparing dishes according to your taste in a row has estimated value of the biggest . For next research, hopefully could improve the object research into the hotels in one tourism area or more and improve the variable related to service quality,  customer satisfaction  and customer’s loyalty,  such as trust and marketing mix.

Key Words : assurance, service quality,costumer satisfaction,interest to stay back

Berdasarkan abstrak di atas tentukanlah : 

1. Judul Penelitian
2. Permasalahan 
3. Tujuan Penelitian 
4. Manfaat Penelitian 
5. Landasan Teori yang digunakan 
6. Jumlah sampel 
7. Hipotesis penelitian 
8. Jenis dan Sumber Data 
9. Teknik Pengumpulan Data  
10. Teknik analisis Data  
11. Nama Software yang digunakan  
12. Hasil Analisis dan Pembahasan  
13. Simpulan dan Saran